PENGARUH KEPERCAYAAN, HARGA, PROMOSI TERHADAP KEPUASAN PELANGGAN PENGGUNA APLIKASI SHOPEE PADA MAHASISWA STIE SEMARANG
Abstract
This research aims to analyze the influence of Trust, Price, Promotion on Customer Satisfaction. The research method used is a quantitative method. The research results show that the Trust variable has a positive and significant effect on customer satisfaction with a t- count value of 4.656 > t-table 2.008 (sig=0.001<0.05) The Price variable has a positive and significant effect on customer satisfaction with a t-count value of 2.297 > t-table 2.008 (sig=0.003<0.05). The promotion variable has a positive and significant effect on customer satisfaction with a t-count value of 3.109 > t-table 2.008 (sig=0.003<0.05). This model is said to be feasible or fit with an F-count value of 4.947 > F-table 2.79 (sig=0.004 <0.05). The R2 value obtained is 0.739, which means that the trust, price and promotion variables have a role of 73.9% together in being able to explain or explain the Customer Satisfaction variable. Trust has a positive and significant effect on Customer Satisfaction of Shopee application users among STIE SEMARANG students. Price has a positive and significant effect on Customer Satisfaction of Shopee application users among STIE SEMARANG students. Promotion has a positive and significant effect on Customer Satisfaction of Shopee application users among STIE SEMARANG students.