ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI BAGI GENERASI MILINEAL (STUDI KASUS PADA MAHASISWA STIE APRIN PALEMBANG)

Raka Mayura; Wulan Dari; Sukesi Nopita; Suci Damayanti; Siska Aprilia; Anggie Erika P.Y; Tedy Setiawan Saputra

Raka Mayura Sekolah Tinggi Ilmu Ekonomi Semarang
Wulan Dari Sekolah Tinggi Ilmu Ekonomi Aprin Palembang
Sukesi Nopita Sekolah Tinggi Ilmu Ekonomi Aprin Palembang
Suci Damayanti Sekolah Tinggi Ilmu Ekonomi Aprin Palembang Palembang
Siska Aprilia Sekolah Tinggi Ilmu Ekonomi Aprin Palembang Palembang
Anggie Erika P.Y Sekolah Tinggi Ilmu Ekonomi Aprin Palembang
Tedy Setiawan Saputra Sekolah Tinggi Ilmu Ekonomi Aprin Palembang

Keywords: Investment decision, Financial Literacy, Financial Behavioural.

Abstract

This study aims to analyse the factors that influence investment decisions in the millennial generation, especially STIE APRIN Palembang students. Using a case study method, this research used thematic analysis to extract in-depth information from 30 student respondents. Data was collected through questionnaires and in-depth interviews, then analysed using a thematic approach to identify key patterns and themes. The results showed that factors such as financial literacy, financial behaviour, economic conditions, and government policies strongly influence millennials' investment decisions. All respondents had a basic understanding of investment, but only 50% had attended investment training. The findings indicate the need for increased financial literacy education and training programmes among university students.